Euler Motors Promotes Pallavi Arora to Associate Vice President

Euler Motors has promoted Pallavi Arora to Associate Vice President - Marketing. The move marks a major milestone in her six-year journey at the electric commercial vehicle manufacturer. She will now lead the company's integrated marketing and communications functions.

Pallavi to Spearhead Digital Transformation and Brand Strategy in Euler Motors

In her new role, Arora will oversee brand marketing, digital and performance marketing, social media, public relations, and ATL/BTL campaigns for both B2B and B2C markets. She will be in charge of driving Euler Motors' digital transformation, customer interaction strategy, and brand positioning as the company expands its footprint in the commercial EV sector.

Six-Year Journey from Senior Manager to Associate VP

Arora joined Euler Motors as Senior Manager of Marketing. She was later promoted to Assistant General Manager of Marketing. During this time, she developed and oversaw flagship projects aimed at increasing adoption and awareness. She spearheaded the HiLoad EV's flagship campaign "Bada Socho, Euler HiLoad Socho."

Key Campaigns Under Her Leadership

Arora oversaw the introduction of Storm EV's "Aane De" campaign, promoting India's first 4-wheeler LCV with ADAS. She most recently led the "Tan Tana Tan" brand campaign, developed to showcase the capabilities and financial success of the 1-ton payload Turbo EV 1000. This campaign is currently being amplified during the ICC Men's T20 World Cup 2026.

Previous Experience Across Industries

Before Euler Motors, Arora worked with Cube26 (acquired by Paytm), Warner Bros. Pictures India, and Mahindra Holidays & Resorts India Limited. Her advancement demonstrates a solid foundation in performance-led marketing and strategic brand growth.

Euler Motors Strengthens Leadership During Market Growth

The promotion comes at a time when India's commercial EV market is rapidly rising. Growth is driven by last-mile delivery ecosystem expansion, e-commerce demand, and increasing use of technology-led mobility solutions. Euler Motors continues to expand its business and strengthen its position in India's electric commercial vehicle sector.

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