Ashok Leyland Will Be the Official Sponsor of Chennai Super Kings

Ashok Leyland has announced a strategic partnership with five-time IPL champions Chennai Super Kings. The company will serve as CSK's Official Sponsor for the upcoming season 2026. The “Ashok Leyland” logo will appear on the front right chest of CSK's iconic yellow jersey.

Partnership Builds on Hinduja Group's Long Association with CSK

This partnership continues the longstanding connection between CSK and the Hinduja Group. Gulf Oil, another Group company, has successfully collaborated with CSK for over 15 years. The new association strengthens this bond further.

Partnership Announced at Ashok Leyland Headquarters in Chennai

The partnership was officially announced at Ashok Leyland's headquarters in Chennai. Mr Dheeraj Hinduja, Chairman of Ashok Leyland, and Mr Shenu Agarwal, MD & CEO, were present. CSK Captain Ruturaj Gaikwad and India's U-19 World Cup Winning Captain Ayush Mhatre attended the event. CSK's new official jersey was also unveiled during the ceremony.

Ashok Leyland Unveils Special CSK Fan Bus

Ashok Leyland unveiled a specially designed CSK Fan Bus created exclusively for the passionate Whistle Podu fan base. The fan bus reflects the shared spirit of passion, pride, and performance. It reinforces Ashok Leyland's commitment to connecting people and powering journeys that bring fans closer to the excitement of the cricketing season.

Chairman Dheeraj Hinduja Shares His Thoughts

Mr Dheeraj Hinduja, Chairman of Ashok Leyland, said the company is delighted to join hands with Chennai Super Kings. He stated that CSK embodies excellence, consistency, and a winning spirit. He added that through this partnership, they celebrate shared values of resilience and high performance. He expressed pride in supporting a team that has brought immense pride to their home city.

CSK Managing Director Welcomes Ashok Leyland

Mr KS Viswanathan, Managing Director of Chennai Super Kings, said they are excited to welcome Ashok Leyland to the CSK family as Official Sponsor. He described Ashok Leyland as an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK's own journey. He noted that this partnership brings together two institutions built on performance, resilience, and strong community connections.

MD & CEO Shenu Agarwal on Brand Strategy

Mr Shenu Agarwal, MD & CEO of Ashok Leyland, said their brand strategy has always focused on building strong emotional connections with their audience. He emphasized that this partnership is not just about a logo on a jersey. It is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.

Also Read : Ashok Leyland February 2026 Commercial Vehicle Sales Report